Founders Growths Club - Brandvideo
While freelancing at Signifly, I was brought on to create a brand video for Founders Growth Club. The video was developed to launch at a live event and later repurposed for social media platforms.
I was handed a script and the visual brand guidelines, both developed by Signifly. From there, I took the project through the creative production pipeline:
- Developed the storyboard based on the script and brand direction
- Sourced and edited music to match the tone and pacing
- Crafted the final motion design and animation in line with the brand’s visual identity
The result was a dynamic and engaging brand video that communicated Founders Growth Clubs vision
Role: Animation / Motion designer
Credits:
Agency: Signifly
Client: Founders Growths Club
Storyboard
Dotted univers
A key part of the brief was to work within a visual universe built around dots, a core graphic element in the brand's identity. These dots were more than just decoration. They needed to serve a functional role in illustrating ideas and supporting the narrative. The challenge was to use them creatively in both static and animated forms to help explain abstract concepts clearly and effectively.
Another important consideration was that the video had to work without voiceover. This meant every idea had to be communicated visually, through motion, typography, and rhythm, making clarity and pacing especially critical. The final result balanced brand fidelity with storytelling, using a minimal yet expressive visual language to guide the viewer from start to finish.
Designs
Animations
