TDC - Web campaign
I had the pleasure of collaborating with Kontrapunkt to animate the promotional material for TDC’s 10-year anniversary campaign. The goal was to highlight TDC’s position as the leading internet provider over the past decade.
The animations were designed for versatile use across multiple platforms. Including campaign headers, email signatures, and social media, ensuring consistency and impact in every format.
With a focus on dynamic motion design and clear storytelling, I brought the visual concept to life while staying true to the creative direction and adapting it effectively across media.
Role: Animation / motion designer
Credits:
Client: TDC erhverv
Produktion: Kontrapunkt
3 different concepts
As part of the campaign development, Kontrapunkt created three distinct conceptual directions to explore different creative approaches. Each of these concepts required a unique animation treatment to bring their ideas to life and evaluate their potential.
We animated all three directions, using motion to test tone, storytelling, and visual impact. Through this iterative process, we were able to assess what resonated most.
By comparing the animated results, we honed in on one concept that stood out. This final direction became the foundation for the campaign’s core idea, with insights from the other two informing and strengthening the final execution.
Final concept:
